INVEST IN EDUCATION TO TRANSFORM YOUR BUSINESS
Good marketing doesn’t shout the loudest — it speaks directly to the people who need what you offer.
Learn how to optimise your website for search engines like Google, for increased ‘traffic’ to your website, or how to create a unique tone of voice for your brand/business. Forme Marketing offers expertise in content strategy, consumer journeys, SEO, CRM, advertising strategy, email marketing, and more.
Sign up to emails to get notified when templates and learnings launch
Connect and grow
Take the guesswork out of marketing
‘The Basics’ templates
Get your marketing foundations right — without overthinking it.
Basics templates are designed to give you everything you need to show up consistently and professionally.
Training modules and workshops
Practical, actionable training.
Training modules and workshops are built for small business owners who want to understand how to market effectively, without the fluff. This resource gives you clear steps you can actually follow — no unexplained jargon, no overwhelm.
1:1 Consultation
Personalised marketing support — just for you and your business.
Need help beyond templates and courses? 1:1 consultations give you direct access to marketing expertise, for tailored advice, strategy, and feedback.
About me
I provide no-fluff training and templates so that you can actually understand how to get marketing right.
With close to a decade experience in Marketing and Marketing Communications, I want to help you and your small business thrive.
Learn how to connect with your ideal customer or client and grow your small business efficiently and effectively.
Sharon Sutherland
consumer behaviour and marketing expert
DEGREE QUALIFIED:
MbUS, gradcertdataanalytics, bcomn, bcompbaseddes.
cURRENTLY COMPLETING A pHd IN MARKETING.
Simon Sinek —
“People don’t buy what you do, they buy why you do it.”
Beyond consumer
wants and needs
Sharing your why builds loyalty and sets your brand apart.
When customers connect with your purpose, not just your product, they’re more likely to trust, remember, and buy from you. Simon Sinek’s quote reminds us that customers are drawn to purpose, not just products. In today’s crowded market, people aren’t simply choosing between what you sell and what someone else sells — they’re choosing between the stories and values behind those products.
When you share why you do what you do — whether it’s a passion for helping others, creating something meaningful, or solving a real problem — you give people a reason to connect with your brand on a deeper level. Marketing isn’t just about explaining what you offer; it’s about showing people what you stand for and why it matters to them.
using WordPress and